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OPTIMA Batteries.

Entrenched with the OPTIMA brand since 2002, my involvement has, for the most part, centered around traditional advertising, digital, promotions, and selling the best battery money can buy to core group of enthusiast across multiple channels and segments.

 

Online television.

Helped drive OPTIMA’s charge to become the premier content brand in the automotive performance space. A content strategy platform was created to motivate the best content creators in the business to give the OPTIMA brand some of their best work. It led to the creation of epic short films through multiple channels and the birth of the OPTIMA Network on Roku and Amazon Fire.

 
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OPTIMA Ultimate Film Festival.

 

OUFF was created as an event held at SEMA in 2015 and designed as a series of events at enthusiast gatherings throughout 2016. This strategy has driven renewed interest in the brand among many enthusiast segments. It generated more than 20 million media impressions in targeted outlets and drew 800 of the most influential people in the automotive aftermarket to the SEMA event.