Part of the team that worked closely with the entire executive committee to define FunkAway’s target consumers, positioning, brand identity and strategic marketing plan to launch the brand to the North American market. Once cornerstones of FunkAway where set, we were engaged to execute tactical plans needed to ensure a successful launch.
Did you know that sweat doesn’t stink? The Funk actually comes from bacteria that’s borne from perspiration. Other products use “cover-up” fragrances to try and keep the odor from ruining everyone’s day. FunkAway is different. It doesn’t mask the odor. Instead, it utilizes a unique patented compound called OM Complex™ that attacks the putrid smell created by hard work and play. OM Complex absorbs and breaks down the odor, eliminating it for good.
Creative Director: Andrew Nordquist
Art Director: Andrew Nordquist
Photography: John Sibilski
Developer: Gamma Partners
